Promotional items should be an integral part of all businesses at any level of growth. Not only do promotional items serve as advertisements, they also drive customers to the business by offering them or providing them with items or services. This helps to maintain a customer base by keeping in contact with them through mailings, business cards or other branded items, and newsletters, but also serves to provide a broader customer base by offering incentives and promotions to new customers.
Knowing that logo gifts work to drive business is the beginning of the process. Knowing what to use as promotional items is the essential key. All businesses should offer some form of business cards to each customer or other business that interacts with the business. Many companies also have items such as pens, mugs, desk calendars, and magnets made to help increase their brand’s exposure to as many potential customers as possible. Ads placed in the local newspapers or magazines offering a percentage off the next purchase with the ad in hand is also a proven promotional method that many businesses employ.
Events are another great way to build customer base and brand exposure for a business. These events can be sidewalk sales, discount sales, or giveaways. Using banners and advertisements leading up to the event will help ensure success and partnering with a similar or complimentary business will also help to garner more guests.